Everything you need to know about creating an online business

   Watch Promo Now just $15/Month

"As a Social Media Manager, I have to stay up to date on the latest trends in the social media world. Jeneba's Pivot Institute is value-packed with usable content that I can implement and her wealth of knowledge is invaluable.”

Heather Fahlman

Social Media Manager

"This is the course I need to help me get a handle on my online marketing effort as I work on growing my photography business. I’m using these tips to help me create more income options online. I’m selling prints of my work and anticipate bringing in higher revenues. The tips and suggestions I learned from Jeneba and the Pivot Insitute are getting me to my goals."

-Lauren McBroom

Photographer/Social Media Manager

LM Photography/Area-201




You need to build confidence that you can make the shift in your career. In this section we will discuss:

  • How to start working on your new business on a part time basis while you go to school, work full time or manage your business;
  • How to set yourself apart in an already crowded market or field;
  • How to Brand yourself and make sure you determine what your brand will be and how to be consistent;
  • How to set goals and lay out the framework and path to success; and
  • An A to Z Directory and go over all the technical terms we will need to know.



Once you have formulated and established your foundation, goals and plans, we'll go over all the various tools, resources and websites available that you will need to take advantage of as you move forward. We will start unpacking:

  • How to Create an editorial calendar or project planning;
  • Where to get help from virtual assistants, designers, creatives, video producers, social media strategists;
  • The video library of instructional courses;
  • How to capture, track and engage with subscribers or customers, leads, clients , including how to create a newsletter and other outreach to reach them; and
  • For bloggers, how to create a giveaway that gets over 1,000 entrants.



The business models for online companies are definite and established yet there are several ways to earn income from a business whether it is product or service-based. In this module, students learn the different ways people make money, specifically:

  • How to pitch to partners, brands, clients for sponsored posts or partnerships;
  • Affiliate Marketing 101 and all about getting paid commission for promoting others' products and services;
  • How to build an Amazon shop; and
  • All about ad networks, affiliate marketing, consulting, ebooks creation, webcourses, coaching and the different way websites and online digital creators earn income.



You can build it but no one will come unless you tell them about it. If you're not keen on self-promotion, you're going to have to get over it because it's essential for getting clients, customers, readers, viewers, partners and the like. To help you get the word out about your online business, we'll go through

  • How to Create a Media Kit;
  • How to be your own public relations agent;
  • How to use social media to promote yourself properly and effectively; and
  • How to create evergreen content that nets you continuous eyeballs, partners, audiences and opportunity.



Because an online business is very much still a real live business irrespective of the lower overhead costs of a traditional business, there are still some legal and financial matters that new digital entrepreneurs must be aware of, and therefore this module includes:

  • Business Law Basics of Online businesses and Blogs;
  • Finance 101 and how to manage financing, scaling, growth and the financials aspect of an online biz; and
  • Legal Matters specifically related to online content creators and other digital-based businesses.



Glitches, hacks, slow sites happen but before spending all the money to get the Geek Squad to come in and service a website, there are are certain tricks and tests that can be run. Also, basic website editing and tweaking are essential and relatively easy with the following sections:

  • Basic HTML for Beginners;
  • Basic CSS (Cascading Style Sheet) for Beginners; and
  • Troubleshooting websites for beginners.

"I thoroughly enjoyed taking the "How to Build Your Blog" hosted by Digital Publishing. The class provided helpful strategies to slowly build your brand without being overwhelmed. From thinking through the kids of topics to select from, to the quantity of blogs to post a week, real life case studies, and the art of SEO, instructor Jeneba Jalloh Ghatt broke things down in plain English for those of of non-techies!

Thanks for the experience and looking forward to more!"
Neneh Diallo
Career Strategist, Life Coach, Blogger
Stiletto Moms Coaching

Courses Included with Purchase

Limited Time Offer: Pivot Institute Cheat Sheet Binder
A Resource Binder of Easy-to-Follow Instructional Information Sheets + 2 Resource Bonus Bundles: A 50+ Video Vault and 300+ Resource Library
2 Course Bundle
How to Build Your Blog Brand While Blogging Part-time
Learn how to Manage and Grow a Blog While Working or Going to School Full Time
JJ Ghatt
Pivot Academy Subscription
All the easy to edit and customize templates + 2 Resource Bonus Bundles: A 50+ Video Vault and 300+ Resource Library
11 Course Bundle
How to Set Your Blog Apart
Learn How to Stand Out in a Crowded Blogging Field
JJ Ghatt
Finding Free Quality Blog Content
Learn How to Curate and Source Great Free Content For Your Blog
JJ Ghatt
Pivot Institute Video Vault
This Video Library contains over 100 Online Courses, Seminars, Webinars and Training Video
JJ Ghatt
Pivot Institute: Resource Library
A Resource Binder of Ebooks, Articles and Other Useful LInks
JJ Ghatt
2 payments of $29/m

Original Price: $240


"I appreciate Jeneba¹s wealth of knowledge. Her teachable style was clear and she was able to convey her lesson in a manner that was easily understandable to others. I recommend this class."

- Andrea H. Evans, Esq.
Intellectual Property Attorney
The Law Firm of Andrea Hence Evans, LLC
Patent, Trademark & Copyright Law

Your Instructor

JJ Ghatt
JJ Ghatt

CREATOR: Jeneba Jalloh Ghatt

Content Creation & Marketing Expert

She has represented fortune 500 and 100 companies while working as an attorney at a top international law firm earning a six-figure salary before returning to her passion of creating and curating content online as she did in the earliest days of the internet at the University of MD Office of Technology.

Lifestyle parenting blogger, columnist & digital media publisher

As a 20 year online content curator and creator veteran, she is passionate about helping the next generation of digital publishers and online business owners.

  • To date, Jeneba has founded over a dozen blogs including some award-winning & highly trafficked ones.
  • She has guest spoken, lectured and adjunct professor taught at:
    • Yale University Law School;
    • University of Maryland at College Park, College of Journalism;
    • Penn State University, College of Telecommunications; and
    • Georgetown Law Center.
  • She wants her students to overcome all the hurdles, breakdown barriers to information, learn all the tricks of the trade and get the insights. They don't have to re-invent the wheel and start from scratch.
  • Jeneba’s goal is to edify and enlighten others so they can get to their goals faster and spend less time, money and effort in the process.


Jeneba has been recognized by the leading public relations trade media distribution and online press aggregator, Cision, as one of only 25 influencers to follow on Twitter and one of 25 Rich Media influencers to follow on Twitter.

Through her award-winning and highly trafficked websites and their associated social media accounts, Jeneba has gotten content before over 70 million readers, viewers, listeners and online consumers.

She’s been invited to the White House, the Capitol, product launches, fashion shows and events, and other showcases where top influencers, bloggers, thought leaders and taste makers are exclusively asked to attend.


Jeneba has made the successful pivot from a 6-figure earning attorney at a top International law firm representing fortune 500 and 100 clients to a digital media company owner and now I show other professionals how to follow a similar path.


In her 10 years of experience as a blogger, including a few years as a professional blogger, I have gained tremendous insight on content creation, curation, copy editing, social media marketing, content marketing & promotion, growth hacking, search engine optimization and digital media management.

Her goal is to edify and enlighten others so they can get to their goals faster and spend less time, money and effort in the process.

Students just want the information before going on their own. They don't want any empty promises of riches, just the basic information so they don't have to re-invent the wheel, spend hours of time researching it all and figuring it out on their own and starting from scratch!


“How to Find Quality Blog Content” was excellent: replete with low-cost or free resources that are both user-friendly and easy to integrate into my blog. I’m already thinking about which I’m going to use. Thanks so much for generously sharing all this great information!"

Kim Wei Founder

The Kim Wei website


Class Curriculum


This Training Course will Put all the Tools, Tips, Resources and Assets in Your Hands

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!